Instead of a downward curve underlining, a smile now begins under the a and ends with a dimple under the z, emphasizing that offers anything, from A to Z, that customers may be looking to buy online.

To reflect 's brand and its relationship with its more than 16 million customers better, the familiar logo was changed to communicate the company's mission of being the most customer-centric company in the world, most notably by depicting the ultimate expression of customer satisfaction: a smile. In addition, was ranked the 57th most valuable brand worldwide, ahead of Hilton, Guinness, and Marriott, in a June study of global brands by Interbrand Newell and Sorrell. Some 117.8 million adults, or 60 percent of the adult population in the U.S., recognize the brand, according to the survey. Only four-and-a-half years after it opened its virtual doors, has become the most widely recognized e-commerce brand in the United States, as rated by online shoppers in a nationwide survey by Opinion Research Corporation. (Nasdaq:AMZN) today introduced a new company logo designed to better communicate what customers have come to expect at - a great shopping experience and Earth's Biggest Selection.

Amazon a to z customer service